TRB’s National Cooperative Highway Research Program (NCHRP) Synthesis 377: Compilation of Public Opinion Data on Tolls and Road Pricing explores how the public feels about tolls and road pricing, examines public opinion concerning charging for the use of roads, and highlights factors associated with the acceptance or rejection of road pricing.
Prepared by: ICF International and KT Analytics for NCHRP and AASHTO
Communicating with various affected parties and stakeholders in planning for road pricing (RP) is vital to acceptable, effective and lasting programs. Certainly, decision makers authorizing proposals need to understand the objectives, the efficacy of pricing, equity considerations, overall costs and benefits, operations, revenue distribution, and other particulars to effectively provide their support. Likewise, affected parties such as travelers, residents, businesses, and other stakeholders likely to influence decision makers also must understand pricing strategies and their expected impacts for acceptable projects to develop. This research documents best practices in communicating with the public on all aspects of road pricing. The report identifies messages and delivery methods that have worked and not worked, along with the characteristics of successful road pricing communication campaigns.